In-Depth Articles
Deep dives into product decisions, experiments, and lessons learned along the way.
article
3 min read
Preference Ranking Form Without Complex Surveys
Ranking lists are the worst part of any survey. asking a user to "Rank these 10 features in order of importance" is a cognitive nightmare. They have to do math in their heads, drag items around, and second-guess themselves.
article
4 min read
How to Identify Customer Problems
Not all customer problems are created equal. Prioritizing them is crucial for effective product development.
